Expansion of the standard range of ROWALID PVC pigment preparations

Pinneberg/Germany, March 11th, 2019 – The market leader in the field of the surface treatment of coated textiles is extending its successful range of ROWALID PVC pigment preparations to include color shades from the field of yellow, orange and red pigments as well as three additional browns. ROWA Lack thus underlines its ambitions in this sector of the market.

ROWALID products are highly concentrated, single pigment preparations that are integrated into a PVC frame structure. A special production process is used to manufacture ROWALID PVC preparations that is aimed at a maximum level of dispersion for the pigments, such as cannot be achieved with conventional dispersion methods.

In a business environment that is becoming increasingly complex and calls for very differentiated approaches, the product’s easy handling is a convincing argument. The delivery form “micro powder” in a defined particle size range allows not only a broad compatibility spectrum – the highly concentrated pigment dispersions also guarantee a high color intensity and transparency. Compared to pure pigments, they require no complicated dispersion to achieve a spotless distribution with a maximum color intensity. ROWALID PVC preparations therefore allow the very easy coloring of products.

ROWA Lack hence offers a range of standard color shades with outstanding properties. Project-related special settings can also be developed together with its customers based on individual requirements. Various pigment types and pigment content are taken into account in this case.

The new portfolio will be presented to customers for the first time at the beginning of April at PVC Formulation 2019 in Cologne. Interested parties are more than welcome to obtain more information about the product in a personal meeting.